Glossary · Marketing terms
Target in Finnish: what "target", "target market" and "targeting" mean
In Finnish, "target" is usually kohde or tavoite, a "target market" is kohdemarkkina and "targeting" is kohdentaminen. This page explains the marketing terms Finns meet in English, with plain examples.
The short answer
"Target" means a goal or something you aim at. In marketing it describes the customers you choose to reach: your target market (kohdemarkkina), your target audience (kohdeyleisö) and the act of aiming your message at them, targeting (kohdentaminen).
Finnish workplaces also use the loan words targetoida and targetti. They are informal; the standard Finnish verb is kohdentaa.
Marketing terms with Finnish equivalents
target
kohde, tavoite
A goal or something you aim at. A sales target is myyntitavoite.
target market
kohdemarkkina, kohdemarkkinat
The group of customers a business chooses to serve. It is broader than a single campaign.
target audience
kohdeyleisö, kohderyhmä
The people a specific campaign or message is aimed at.
target group
kohderyhmä
The same idea as target audience, and the usual word in Finnish marketing.
targeting
kohdentaminen
Choosing who sees your message, for example by interest, location or behaviour in an ad platform.
retargeting
uudelleenkohdentaminen
Showing ads again to people who have already visited your website.
buyer persona
asiakaspersoona
A semi-fictional portrait of your ideal customer, used to aim your marketing.
From word to practice
Target marketing means choosing one customer group and building your marketing around what it needs. Start with our guide to target marketing, learn what a target marketer does, or see how a marketing platform keeps your audience, strategy and content plan in one place.
Looking for the other Target?
This page is from MarketerTarget (also written Marketer Target), a Finnish marketing management platform developed by Nortte Oy. It is not related to Target Corporation, the U.S. retailer.
MarketerTarget helps small businesses keep their target audience, personas, brand and content plan in one place.
Explore the featuresTarget in Finnish FAQ
What does target mean in Finnish?
Target usually means kohde or tavoite. In marketing, a target is the customer group or goal you aim at.
What is a target market in Finnish?
Kohdemarkkina (also kohdemarkkinat): the group of customers a company chooses to serve.
What does targetointi mean?
Targetointi is informal Finnish for kohdentaminen, which means choosing and reaching a specific audience. The standard word is kohdentaminen.
What is the difference between target audience and target market?
A target market is the whole group you serve. A target audience is the part of it that a specific campaign speaks to.
Is MarketerTarget the same as Target Corporation?
No. MarketerTarget is a Finnish marketing management platform by Nortte Oy at marketertarget.com. Target Corporation is a U.S. retailer.
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