Knowledge base
Marketing knowledge base: guides, glossary and checklists
Practical guides for small-business marketing from MarketerTarget (Target), a Finnish marketing management platform developed by Nortte Oy. Start with the basics, look up a term, or learn how to keep your passwords and marketing accounts under control.
Start here
Target marketing: talk to the customers who actually buy
Choose one customer group and build your marketing around what it needs.
Target marketer: who they are and what they do
The role, the skills it needs and how a small business gets the same result.
Marketing platform: one place for strategy, brand and content
What to look for in a marketing platform and when a small business needs one.
Glossary
Target in Finnish: what "target", "target market" and "targeting" mean
Marketing terms with their Finnish equivalents and plain examples.
Passwords and account access
How to Share Passwords and Secrets Safely (Without Email or Slack)
One-time, encrypted links instead of passwords sitting in email and chat.
Who owns your company's marketing accounts?
Check who can log in to each platform, the website and the domain, and what to do when nobody has access.
Planning and templates
Marketing Plan for Small Business – 5 Steps Without an Agency
Five practical steps to a marketing plan without an agency.
Social media calendar 2027 for Finland: holidays, events and a free template
Finnish holidays and events for 2027 with a free template.
Content calendar template: a free Excel template for small business social media
A free Excel calendar with pillars, rhythm, publishing plan and tracking.
Multichannel marketing for small business: publish once, schedule to every channel
Write one core message and adapt it to every channel.
Marketing Annual Calendar – Plan Your Whole Year at Once
Map campaigns, seasons and deadlines across the year.
Content Calendar – What It Is, Why You Need One and How to Create It
Plan what to publish, where and when.
Customer Persona – How to Create a Buyer Persona That Brings the Right Clients
Describe your ideal customer so every message lands.
Brand Book for Business – What It Is, What It Contains and How to Create One
Keep logo, colours, fonts and tone of voice in one place.
Marketing account handover checklist: when an employee leaves or you change agency
Checklist for when an employee leaves or you change agency.
Keep your marketing in one place
Strategy, brand, personas, content plan and access details together in Target.
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