Knowledge base · Account ownership
Who owns your company's marketing accounts? How to find out and take back control
Facebook Page, Google Ads, Analytics, LinkedIn, TikTok, YouTube, the website and the domain: do you know who can log in to each one, and who actually owns it? This guide shows where to look on each platform, what to do when nobody has access, and how to keep it from happening again.
Why ownership matters
An employee or agency leaves
If the only admin was the person who left, nobody can add users, change billing or recover the account.
Accounts sit in a personal profile
Pages, ad accounts and channels are often created under someone's personal login. When that person is gone, so is the access.
An account gets locked or hacked
Recovery is much faster when you already know the owner, the recovery email and the phone number.
Access is not ownership
Access means a person can log in and do tasks. Ownership means the account belongs to your business and cannot be taken away when one person leaves. Both need checking: an account can have five users and still be owned by a personal profile nobody can reach.
Start by listing every account, then use the platform guides below to see who has access and who the owner is.
Where to check, platform by platform
Menu names change from time to time, so treat these as a map and check the platform's own help if a menu has moved.
Facebook, Instagram and Meta Business
Where to look: Facebook Page: open Settings, then Page access to see everyone with full or partial control. Business portfolio (Business Manager): in business.facebook.com open Business settings and check Users, Pages and Ad accounts.
Good to know: A Page or ad account has one owning business portfolio; others can only be partners. Make sure the owner is your company's portfolio, not someone's personal profile, and keep at least two admins.
Google Ads, Analytics and Search Console
Where to look: Google Ads: Admin, then Access and security. Google Analytics: Admin, then Account access management. Search Console: Settings, then Users and permissions. Tag Manager: Admin, then User management.
Good to know: Each account is tied to a Google login. Use a company address you control for the owner role and add a second administrator.
Google Business Profile
Where to look: Open your profile at business.google.com, then the profile settings and People and access. It lists the owner and the managers.
Good to know: A profile has an owner and managers. Ownership can be transferred, so do it before a person leaves.
LinkedIn Page and ads
Where to look: Company Page: open the Page as an admin, then Admin tools and Manage admins. Ads: in Campaign Manager open the ad account and check Account assets, then Manage access.
Good to know: Keep at least two super admins on the Page, and make sure the ad account is linked to the company Page.
TikTok
Where to look: Open TikTok Business Center and check Members and Assets. A profile itself is tied to a login, so also note which email or phone number it uses.
Good to know: Prefer Business Center over one person's login, and keep more than one admin.
YouTube
Where to look: YouTube Studio: Settings, then Permissions lists the channel managers. For a Brand Account, the owners are listed in the Google Account's Brand account settings.
Good to know: A channel owned by one personal Google account is lost with it. Use a Brand Account with several owners.
Company email and Workspace
Where to look: Google Workspace: admin.google.com. Microsoft 365: admin.microsoft.com. Check Users and roles to see who is a super admin.
Good to know: Password resets for most other services arrive in these mailboxes, so whoever controls them controls recovery everywhere.
Website: domain, hosting and login
The website has three separate owners to find: the domain, the hosting and the website login. They are often three different companies.
1. Find the domain holder
Search the domain in a WHOIS or RDAP lookup. For .fi domains, use the Traficom domain search; it shows the registrar and, for companies, the holder. Details of private persons are hidden.
2. Find the DNS and hosting
Use a free DNS lookup to see the domain's name servers (NS records) and the IP address behind it. They show who runs the DNS and where the website is hosted. The registrar and the host can be different companies.
3. Find the website login
Most websites run on WordPress: try yourdomain.fi/wp-admin. Tools like Wappalyzer or BuiltWith show which platform a site uses. Wix, Squarespace and Shopify sites sign in on the platform's own website.
Step-by-step guides
Go deeper with these guides for the accounts that cause the most trouble.
How to See Who the Admins of a Facebook Page Are
Find out who has full control of your Facebook Page and add a second admin.
Meta Business Suite and Business Manager: Who Has Access to Your Accounts?
Check admins, assets and partners in your business portfolio.
How to Find Out Who Owns a Domain Name
Find the registrar, holder and DNS provider of your domain.
How to Find Your Website's Login and Admin Page
Find the login to your website and recover access.
Marketing account handover checklist: when an employee leaves or you change agency
Checklist for when an employee leaves or you change agency.
If you cannot log in
Password recovery works differently on every service. Start from the owner email and phone number, and never ask for a password to be sent by email or chat.
Facebook and Meta
Use Forgot password with the email or phone on the account. If you no longer have either, ask another admin of the Page or business portfolio to add you, or use Meta's account recovery and Page access request.
Use account recovery with the recovery email or phone. A Workspace administrator can reset the password of a company account.
Use Forgot password. If a company Page has no admins left, LinkedIn support can help you request access.
TikTok login
Reset through the login email or phone number. In Business Center, another admin can add you back as a member.
WordPress website
Choose Lost your password on the login page; the link goes to the email on the user account. If that address no longer works, your hosting provider can help restore access.
Domain and hosting
Contact the registrar or host and show that you represent the holder, for example with a company registration extract. The reset link usually goes to the holder email.
Ownership checklist
Copy this list and go through it once for the whole company.
Check every account
1. List every marketing account: social profiles, ad accounts, analytics, website, domain and email.
2. For each one, write down the owner and everyone else with access.
3. Confirm that each account is owned by the company, not by a personal profile.
4. Make sure each account has at least two administrators.
5. Record the recovery email and phone number of each account, and check that the company controls them.
6. Note the domain registrar, the DNS provider, the hosting and the website login.
7. Store logins in a shared place with access control, not in chat or email.
8. Review the list every quarter and whenever someone joins or leaves.
When someone leaves
Order matters: first add a new owner or admin, then remove the person, then change any shared passwords.
Keep this knowledge in the company, not in one person's head
Checking once is not enough. The next time a person or a role changes, the answers disappear again unless the company keeps them somewhere shared. The Vault in Target is built for exactly this.
Record the owner and who has access
For each service, the Vault stores the login together with whose name the account is in and who has been given access, such as agencies, freelancers and colleagues.
See what needs attention
The Vault flags accounts that are not in the company's name or that are about to renew, and a checklist shows which essential services the company still has no record of.
The knowledge stays when people change
Logins belong to the company, not to a person. Access is controlled by role, every reveal is logged, and a new colleague gets the full picture on day one.
Keep it from happening again
Keep logins in one place
The Vault in MarketerTarget stores marketing logins such as domains, hosting and ad account admins in one encrypted place, so the company, not one person, holds them.
Share logins securely
Need to give an agency or a colleague access? Send the login as a one-time encrypted link instead of an email or chat message.
Frequently asked questions
How do I see who the admins of our Facebook Page are?
Open the Page, go to Settings and then Page access. People with Facebook access have full control, and people with task access have limited roles. Business Manager shows the same under Business settings.
How do I find out who owns our domain?
Use a WHOIS or RDAP lookup. For .fi domains the Traficom domain search shows the registrar and, for companies, the holder. Log in at the registrar's website to see and manage the domain.
What should we do with marketing accounts when an employee leaves?
First add another owner or admin, then remove the departing person, then change shared passwords. Check that recovery emails and phone numbers do not point to the person who left.
Should the company or the marketer own the accounts?
The company. Individuals and agencies should get roles on accounts the company owns, so that access can be removed without losing the account.
How can I send a login to an agency safely?
Do not send it in plain email or chat. Use a one-time encrypted link that expires after it is opened.
Keep your marketing accounts and access details in one place
Store logins in the Vault, share them with one-time links and keep your marketing plan next to them in Target.
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