We built Target because we kept running into the same problem: marketing advice is everywhere, but the structure to act on it consistently is not. Most small businesses and solo entrepreneurs do not lack knowledge about marketing. They lack a place where the strategy, the brand, the customer, and the plan live together – so that every marketing decision connects to something real.
Target is that place. And it is now available.
What Target Is
Target is a marketing platform built specifically for small businesses, solo entrepreneurs, and small teams who want to do marketing properly – without a large agency, without a full marketing department, and without ten different tools that don’t talk to each other.
Everything you need to run consistent, strategic marketing lives in one place: your marketing strategy, your brand identity and guidelines, your customer personas, your content calendar, and your marketing plan. Not in separate documents, not in different tools, not scattered across your desktop and Google Drive – in one coherent platform built around how marketing actually works.
What Is Included
Marketing Strategy
Define your positioning, your target customer, your core message, and your channel focus in a structured format that guides every marketing decision. Not a static document you update once a year – a living foundation that connects directly to your content planning and brand guidelines.
Brand Identity
Build and store your brand guidelines – logo usage, colour palette, typography, imagery style, and tone of voice – in a format that is accessible whenever you or anyone else creates content. Your brand book is not a PDF buried in a folder. It is the foundation everything else in Target is built on.
Customer Personas
Create structured customer persona profiles that capture not just demographics but goals, challenges, buying behaviour, and the exact language your customer uses. Your personas are visible throughout Target – so every content decision is made with the right person in mind.
Content Calendar
Plan what you are publishing, on which channel, and when – connected to your strategy and your content pillars. See your full month at a glance, track status from idea to published, and never start a week wondering what to post.
Marketing Plan
Build a structured marketing plan that sets your goals, defines your channels, and maps out your campaigns – connected to everything else in Target so that strategy translates directly into scheduled content and trackable activity.
Who Target Is For
Target is built for the business owner who is handling their own marketing without a full team. The marketing manager at a growing company who needs structure, not just tools. The consultant or freelancer who wants to run their own marketing professionally while focusing on client work. The startup that wants to build marketing right from the beginning rather than retrofit it later.
If you have ever felt that your marketing is disconnected – that your social posts are not connected to your brand, your content has no relationship to your strategy, and every week starts from scratch – Target is designed to fix exactly that.
The Plans
Target is available now. See the full plans and pricing on our pricing page – including what is included in each plan, how the plans scale with your business, and which plan is the right starting point for your situation.
All plans include the full set of core features: marketing strategy, brand identity, customer personas, content calendar, and marketing plan. The plans differ in the number of workspaces, team members, and advanced features available.
Why We Built This in Finland
Most marketing platforms are built for large teams with dedicated marketing departments, substantial budgets, and the capacity to hire specialists for every channel. They are built in the United States for the United States market, and the advice, the examples, and the assumptions baked into them reflect that reality.
Target is built with Finnish small businesses in mind. The channels that matter here. The size and budget constraints that are real here. The business culture – where trust is built slowly, where quality speaks for itself, and where genuine expertise matters more than slick messaging – that shapes how marketing needs to work here.
This does not mean Target is only for Finnish businesses – the platform works equally well for any small business that needs structure over scale. But it does mean we have thought carefully about what marketing support actually looks like for a business of ten people, not ten thousand.
Get Started Today
The best time to build a proper marketing foundation for your business was when you started. The second best time is now. Target gives you the structure to do marketing that compounds – where every article you write, every post you publish, and every email you send connects to a strategy that is building something real over time.
See the plans, choose the one that fits your business, and get your marketing strategy, brand, personas, and content calendar set up in one place.