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Social media calendar 2027 for Finland: holidays, events and a free template
All the Finnish public holidays, flag days, shopping events and holiday seasons of 2027 in one place, plus a free Excel template that turns them into a publishing plan.
How to use this calendar
Pick what fits your brand
You do not need to post on every date. Choose one or two per month that match your audience, and skip the rest.
Prepare big dates early
Prepare Black Week, Christmas and Mother's Day three to four weeks ahead, so that creatives and offers are ready.
Schedule around quiet periods
Easter, Midsummer, July and Christmas are quiet in Finland. Schedule posts ahead and expect less attention, especially from business audiences.
Finnish dates by month in 2027
Public holidays, flag days, theme days, shopping events and seasons. School holiday weeks vary by region, so check your area before planning family content.
January
Fri 1 Jan: New Year's Day (public holiday)
Wed 6 Jan: Epiphany (public holiday)
February
Fri 5 Feb: Runeberg Day (flag day)
Sun 14 Feb: Friendship Day (Valentine's Day) (theme day)
22 Feb – 14 Mar: Winter holiday weeks 8–10 (varies by region) (season)
Sun 28 Feb: Kalevala Day, Day of Finnish Culture (flag day)
March
Mon 8 Mar: International Women's Day (theme day)
Fri 19 Mar: Minna Canth Day, Day of Equality (flag day)
Fri 26 Mar: Good Friday (public holiday)
Sun 28 Mar: Easter Sunday, daylight saving time starts (public holiday)
Mon 29 Mar: Easter Monday (public holiday)
April
Fri 9 Apr: Mikael Agricola Day, Finnish Language Day (flag day)
Tue 27 Apr: National Veterans' Day (flag day)
Fri 30 Apr: May Day Eve (theme day)
May
Sat 1 May: May Day (public holiday)
Thu 6 May: Ascension Day (public holiday)
Sun 9 May: Mother's Day, Europe Day (flag day)
Wed 12 May: Snellman Day, Day of Finnishness (flag day)
Sun 16 May: Pentecost (public holiday)
June
Fri 4 Jun: Flag Day of the Finnish Defence Forces (flag day)
Fri 25 Jun: Midsummer Eve (de facto day off)
Sat 26 Jun: Midsummer Day (public holiday)
July
1 Jul – 31 Jul: Summer holiday season (season)
August
Mon 16 Aug: Back to work and school (mid-August) (season)
October
18 Oct – 24 Oct: Autumn holiday, week 42 (varies by region) (season)
Sun 24 Oct: United Nations Day (flag day)
Sun 31 Oct: Halloween, daylight saving time ends (theme day)
November
Sat 6 Nov: All Saints' Day (public holiday)
Thu 11 Nov: Singles' Day (11.11.) (retail event)
Sun 14 Nov: Father's Day (flag day)
15 Nov – 18 Dec: Pre-Christmas party season (season)
22 Nov – 29 Nov: Black Week (Black Friday Fri 26 Nov, Cyber Monday Mon 29 Nov) (retail event)
December
Mon 6 Dec: Independence Day (public holiday)
Wed 8 Dec: Sibelius Day, Day of Finnish Music (flag day)
Mon 13 Dec: Lucia Day (theme day)
Fri 24 Dec: Christmas Eve (de facto day off)
Sat 25 Dec: Christmas Day (public holiday)
Sun 26 Dec: Boxing Day (St Stephen's Day) (public holiday)
Fri 31 Dec: New Year's Eve (theme day)
Quiet periods and busy seasons
Easter (26–29 March)
Many Finnish companies are closed from Good Friday to Easter Monday. Schedule posts ahead and keep the tone light.
May Day and Ascension (30 April – 9 May)
May Day is a strong moment for consumer brands. Ascension Day on 6 May creates a long weekend, so business attention is low around it.
Midsummer and July (25 June – 31 July)
Midsummer is the quietest weekend of the year and many people take their main holiday in July. Plan evergreen content and schedule it in advance.
Mid-August restart
Work and school restart in mid-August, and September is typically a strong month for business campaigns and newsletters.
Black Week and Christmas (22 November – 26 December)
Retail attention peaks in Black Week and the weeks before Christmas. Schedule the last business campaign for early December.
Free Excel template
The workbook has three sheets: all dates of 2027 with content ideas in Finnish, an empty publishing calendar with channel and status lists, and short instructions. Open it in Excel or Google Sheets.
Turn the calendar into scheduled posts
In Target you plan posts in a content calendar, write a version for each channel and schedule them. Posts are published automatically to your connected Facebook Pages, Instagram and Threads accounts and LinkedIn.
Frequently asked questions
When is Midsummer 2027?
Midsummer Eve is on Friday 25 June 2027 and Midsummer Day on Saturday 26 June 2027.
When is Easter 2027?
Good Friday is 26 March, Easter Sunday 28 March and Easter Monday 29 March 2027.
When is Mother's Day and Father's Day in Finland in 2027?
Mother's Day is on Sunday 9 May 2027 and Father's Day on Sunday 14 November 2027.
When is Black Friday 2027?
Black Friday is on 26 November 2027 and Cyber Monday on 29 November 2027.
Is the template free?
Yes. Download it without signing up and use it in Excel or Google Sheets.
Related guides
Content Calendar – What It Is, Why You Need One and How to Create It
How to build a content calendar for your business.
Marketing Annual Calendar – Plan Your Whole Year at Once
Plan your whole marketing year at once.
Plan once, publish to every channel
Build your content calendar in Target, schedule posts for each channel and let them publish automatically.
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