{"id":1288,"date":"2026-10-02T08:57:49","date_gmt":"2026-10-02T08:57:49","guid":{"rendered":"https:\/\/marketertarget.com\/?page_id=1288"},"modified":"2026-10-02T12:31:13","modified_gmt":"2026-10-02T12:31:13","slug":"tietopankki","status":"publish","type":"page","link":"https:\/\/marketertarget.com\/fi\/knowledge-base\/","title":{"rendered":"Tietopankki"},"content":{"rendered":"
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Tietopankki<\/p>\n\t\t\t\t\t

Markkinoinnin tietopankki: oppaat, sanasto ja tarkistuslistat<\/h1>\n\t\t\t\t\t

K\u00e4yt\u00e4nn\u00f6n oppaita pienyrityksen markkinointiin MarketerTargetilta (Target), Nortte Oy:n kehitt\u00e4m\u00e4lt\u00e4 suomalaiselta markkinoinnin hallinta-alustalta. Aloita perusteista, katso termin merkitys tai opi pit\u00e4m\u00e4\u00e4n salasanasi ja markkinointitilisi hallinnassa.<\/p>\n\t\t

\n \t\t\t\n\tAloita ilmainen viikkosi\n<\/a>\n\t\t\t\t\t\n\tKatso ominaisuudet\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n
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Aloita t\u00e4st\u00e4<\/h2>\n\t\t
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\n\t\tKohdemarkkinointi eli target marketing: puhu asiakkaille, jotka oikeasti ostavat\n\t<\/a><\/h3>\n\t\t\t\t\t

Valitse yksi asiakasryhm\u00e4 ja rakenna markkinointisi sen tarpeiden ymp\u00e4rille.<\/p>\n\t\t\n<\/div>\n

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\n\t\tTarget marketer eli kohdemarkkinoija: kuka h\u00e4n on ja mit\u00e4 h\u00e4n tekee\n\t<\/a><\/h3>\n\t\t\t\t\t

Rooli, tarvittavat taidot ja miten pienyritys saa saman tuloksen.<\/p>\n\t\t\n<\/div>\n

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\n\t\tMarkkinointialusta: yksi paikka strategialle, br\u00e4ndille ja sis\u00e4ll\u00f6ille\n\t<\/a><\/h3>\n\t\t\t\t\t

Mit\u00e4 markkinointialustalta kannattaa vaatia ja milloin pienyritys tarvitsee sellaisen.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Sanasto<\/h2>\n\t\t
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\n\t\tTarget suomeksi: mit\u00e4 \u201ctarget\u201d, \u201ctarget market\u201d ja \u201ctargeting\u201d tarkoittavat\n\t<\/a><\/h3>\n\t\t\t\t\t

Markkinointitermit suomalaisine vastineineen ja selkeine esimerkkeineen.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Salasanat ja tilien k\u00e4ytt\u00f6oikeudet<\/h2>\n\t\t
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\n\t\tN\u00e4in jaat salasanoja ja tunnuksia turvallisesti (ilman s\u00e4hk\u00f6postia tai Slackia)\n\t<\/a><\/h3>\n\t\t\t\t\t

Kertak\u00e4ytt\u00f6iset, salatut linkit s\u00e4hk\u00f6postiin ja chattiin j\u00e4\u00e4vien salasanojen sijaan.<\/p>\n\t\t\n<\/div>\n

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\n\t\tKuka omistaa yrityksesi markkinointitilit?\n\t<\/a><\/h3>\n\t\t\t\t\t

Tarkista, kuka p\u00e4\u00e4see kirjautumaan kullekin alustalle, verkkosivuille ja verkkotunnukseen, ja mit\u00e4 teet kun kukaan ei p\u00e4\u00e4se sis\u00e4\u00e4n.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Suunnittelu ja pohjat<\/h2>\n\t\t
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\n\t\tMarkkinointisuunnitelma pienyritykselle \u2013 5 vaihetta ilman markkinointitoimistoa\n\t<\/a><\/h3>\n\t\t\t\t\t

Viisi k\u00e4yt\u00e4nn\u00f6n askelta markkinointisuunnitelmaan ilman markkinointitoimistoa.<\/p>\n\t\t\n<\/div>\n

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\n\t\tSomekalenteri 2027: suomalaiset juhlap\u00e4iv\u00e4t, lomat ja ilmainen pohja\n\t<\/a><\/h3>\n\t\t\t\t\t

Vuoden 2027 suomalaiset juhlap\u00e4iv\u00e4t ja tapahtumat ilmaisen pohjan kanssa.<\/p>\n\t\t\n<\/div>\n

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\n\t\tSis\u00e4lt\u00f6kalenterin pohja: ilmainen Excel-pohja pienyrityksen someen\n\t<\/a><\/h3>\n\t\t\t\t\t

Ilmainen Excel-kalenteri pilareineen, rytmeineen, julkaisusuunnitelmineen ja seurantoineen.<\/p>\n\t\t\n<\/div>\n

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\n\t\tMonikanavainen markkinointi pienyritykselle: julkaise kerran ja ajasta jokaiseen kanavaan\n\t<\/a><\/h3>\n\t\t\t\t\t

Kirjoita yksi ydinviesti ja sovita se jokaiselle kanavalle.<\/p>\n\t\t\n<\/div>\n

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\n\t\tMarkkinoinnin vuosikello \u2013 suunnittele koko vuosi kerralla\n\t<\/a><\/h3>\n\t\t\t\t\t

Kartoita kampanjat, sesongit ja takarajat koko vuodelle.<\/p>\n\t\t\n<\/div>\n

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\n\t\tSis\u00e4lt\u00f6kalenteri \u2013 mik\u00e4 se on, miksi tarvitset sen ja miten luot sen\n\t<\/a><\/h3>\n\t\t\t\t\t

Suunnittele, mit\u00e4 julkaiset, miss\u00e4 ja milloin.<\/p>\n\t\t\n<\/div>\n

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\n\t\tAsiakaspersoona \u2013 miten luot ostajapersoonan, joka tuo oikeita asiakkaita\n\t<\/a><\/h3>\n\t\t\t\t\t

Kuvaa ihanneasiakkaasi niin, ett\u00e4 jokainen viesti osuu kohdalleen.<\/p>\n\t\t\n<\/div>\n

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\n\t\tBr\u00e4ndikirja yritykselle \u2013 mit\u00e4 se on, mit\u00e4 sis\u00e4lt\u00e4\u00e4 ja miten teet sen itse\n\t<\/a><\/h3>\n\t\t\t\t\t

Pid\u00e4 logo, v\u00e4rit, fontit ja s\u00e4vy yhdess\u00e4 paikassa.<\/p>\n\t\t\n<\/div>\n

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\n\t\tMarkkinointitilien luovutuslista: kun ty\u00f6ntekij\u00e4 l\u00e4htee tai vaihdat toimistoa\n\t<\/a><\/h3>\n\t\t\t\t\t

Tarkistuslista, kun ty\u00f6ntekij\u00e4 l\u00e4htee tai vaihdat toimistoa.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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Pid\u00e4 markkinointisi yhdess\u00e4 paikassa<\/h2>\n\t\t\t\t\t

Strategia, br\u00e4ndi, persoonat, sis\u00e4lt\u00f6suunnitelma ja k\u00e4ytt\u00f6oikeustiedot yhdess\u00e4 Targetissa.<\/p>\n\t\t\t\t\t\n\tAloita ilmainen viikkosi\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Knowledge base Marketing knowledge base: guides, glossary and checklists Practical guides for small-business marketing from MarketerTarget (Target), a Finnish marketing management platform developed by Nortte Oy. Start with the basics, look up a term, or learn how to keep your passwords and marketing accounts under control. Start your free week See the features Start here Target marketing: talk to the customers who actually buy Choose one customer group and build your marketing around what it needs. Target marketer: who they are and what they do The role, the skills it needs and how a small business gets the same result. Marketing platform: one place for strategy, brand and content What to look for in a marketing platform and when a small business needs one. Glossary Target in Finnish: what “target”, “target market” and “targeting” mean Marketing terms with their Finnish equivalents and plain examples. Passwords and account access How to Share Passwords and Secrets Safely (Without Email or Slack) One-time, encrypted links instead of passwords sitting in email and chat. Who owns your company’s marketing accounts? Check who can log in to each platform, the website and the domain, and what to do when nobody has access. Planning and templates Marketing Plan for Small Business \u2013 5 Steps Without an Agency Five practical steps to a marketing plan without an agency. Social media calendar 2027 for Finland: holidays, events and a free template Finnish holidays and events for 2027 with a free template. Content calendar template: a free Excel template for small business social media A free Excel calendar with pillars, rhythm, publishing plan and tracking. Multichannel marketing for small business: publish once, schedule to every channel Write one core message and adapt it to every channel. Marketing Annual Calendar \u2013 Plan Your Whole Year at Once Map campaigns, seasons and deadlines across the year. Content Calendar \u2013 What It Is, Why You Need One and How to Create It Plan what to publish, where and when. Customer Persona \u2013 How to Create a Buyer Persona That Brings the Right Clients Describe your ideal customer so every message lands. Brand Book for Business \u2013 What It Is, What It Contains and How to Create One Keep logo, colours, fonts and tone of voice in one place. Marketing account handover checklist: when an employee leaves or you change agency Checklist for when an employee leaves or you change agency. Keep your marketing in one place Strategy, brand, personas, content plan and access details together in Target. Start your free week<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1288","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketertarget.com\/fi\/wp-json\/wp\/v2\/pages\/1288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketertarget.com\/fi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketertarget.com\/fi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketertarget.com\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketertarget.com\/fi\/wp-json\/wp\/v2\/comments?post=1288"}],"version-history":[{"count":5,"href":"https:\/\/marketertarget.com\/fi\/wp-json\/wp\/v2\/pages\/1288\/revisions"}],"predecessor-version":[{"id":1439,"href":"https:\/\/marketertarget.com\/fi\/wp-json\/wp\/v2\/pages\/1288\/revisions\/1439"}],"wp:attachment":[{"href":"https:\/\/marketertarget.com\/fi\/wp-json\/wp\/v2\/media?parent=1288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}