{"id":1266,"date":"2026-10-02T08:37:34","date_gmt":"2026-10-02T08:37:34","guid":{"rendered":"https:\/\/marketertarget.com\/?page_id=1266"},"modified":"2026-10-02T09:04:23","modified_gmt":"2026-10-02T09:04:23","slug":"target-suomeksi","status":"publish","type":"page","link":"https:\/\/marketertarget.com\/fi\/knowledge-base\/target-in-finnish\/","title":{"rendered":"Target in Finnish"},"content":{"rendered":"\t\t
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Glossary \u00b7 Marketing terms<\/p>\n\t\t\t\t\t

Target in Finnish: what \"target\", \"target market\" and \"targeting\" mean<\/h1>\n\t\t\t\t\t

In Finnish, \"target\" is usually kohde or tavoite, a \"target market\" is kohdemarkkina and \"targeting\" is kohdentaminen. This page explains the marketing terms Finns meet in English, with plain examples.<\/p>\n\t\t

\n \t\t\t\n\tRead the target marketing guide\n<\/a>\n\t\t\t\t\t\n\tSee how Target works\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n
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The short answer<\/h2>\n\t\t\t\t\t

\"Target\" means a goal or something you aim at. In marketing it describes the customers you choose to reach: your target market (kohdemarkkina), your target audience (kohdeyleis\u00f6) and the act of aiming your message at them, targeting (kohdentaminen).<\/p>\n\t\t\t\t\t

Finnish workplaces also use the loan words targetoida<\/strong> and targetti<\/strong>. They are informal; the standard Finnish verb is kohdentaa<\/strong>.<\/p>\n\t\t\n<\/div>\n

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Marketing terms with Finnish equivalents<\/h2>\n\t\t
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target<\/h3>\n\t\t\t\t\t

kohde, tavoite<\/p>\n\t\t\n<\/div>\n\t\t\t

A goal or something you aim at. A sales target is myyntitavoite.<\/p>\n\t\t\n<\/div>\n

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target market<\/h3>\n\t\t\t\t\t

kohdemarkkina, kohdemarkkinat<\/p>\n\t\t\n<\/div>\n\t\t\t

The group of customers a business chooses to serve. It is broader than a single campaign.<\/p>\n\t\t\n<\/div>\n

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target audience<\/h3>\n\t\t\t\t\t

kohdeyleis\u00f6, kohderyhm\u00e4<\/p>\n\t\t\n<\/div>\n\t\t\t

The people a specific campaign or message is aimed at.<\/p>\n\t\t\n<\/div>\n

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target group<\/h3>\n\t\t\t\t\t

kohderyhm\u00e4<\/p>\n\t\t\n<\/div>\n\t\t\t

The same idea as target audience, and the usual word in Finnish marketing.<\/p>\n\t\t\n<\/div>\n

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targeting<\/h3>\n\t\t\t\t\t

kohdentaminen<\/p>\n\t\t\n<\/div>\n\t\t\t

Choosing who sees your message, for example by interest, location or behaviour in an ad platform.<\/p>\n\t\t\n<\/div>\n

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retargeting<\/h3>\n\t\t\t\t\t

uudelleenkohdentaminen<\/p>\n\t\t\n<\/div>\n\t\t\t

Showing ads again to people who have already visited your website.<\/p>\n\t\t\n<\/div>\n

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buyer persona<\/h3>\n\t\t\t\t\t

asiakaspersoona<\/p>\n\t\t\n<\/div>\n\t\t\t

A semi-fictional portrait of your ideal customer, used to aim your marketing.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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From word to practice<\/h2>\n\t\t\t\t\t

Target marketing means choosing one customer group and building your marketing around what it needs. Start with our guide to target marketing<\/a>, learn what a target marketer<\/a> does, or see how a marketing platform<\/a> keeps your audience, strategy and content plan in one place.<\/p>\n\t\t\n<\/div>\n

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Looking for the other Target?<\/h2>\n\t\t\t\t\t

This page is from MarketerTarget (also written Marketer Target), a Finnish marketing management platform developed by Nortte Oy. It is not related to Target Corporation, the U.S. retailer.<\/p>\n\t\t\t\t\t

MarketerTarget helps small businesses keep their target audience, personas, brand and content plan in one place.<\/p>\n\t\t\t\t\t\n\tExplore the features\n<\/a>\n\t\t\n<\/div>\n

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Target in Finnish FAQ<\/h2>\n\t\t
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\n \n \n \t\t\tWhat does target mean in Finnish?<\/span>\n\t\t\n<\/span>\n
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<\/path><\/svg><\/div>\n\t\t\n<\/div>\n\n<\/summary>\n
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Target usually means kohde or tavoite. In marketing, a target is the customer group or goal you aim at.<\/p>\n\t\t\n<\/div>\n\n<\/details>\n

\n \n \n \t\t\tWhat is a target market in Finnish?<\/span>\n\t\t\n<\/span>\n
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<\/path><\/svg><\/div>\n\t\t\n<\/div>\n\n<\/summary>\n
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Kohdemarkkina (also kohdemarkkinat): the group of customers a company chooses to serve.<\/p>\n\t\t\n<\/div>\n\n<\/details>\n

\n \n \n \t\t\tWhat does targetointi mean?<\/span>\n\t\t\n<\/span>\n
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<\/path><\/svg><\/div>\n\t\t\n<\/div>\n\n<\/summary>\n
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Targetointi is informal Finnish for kohdentaminen, which means choosing and reaching a specific audience. The standard word is kohdentaminen.<\/p>\n\t\t\n<\/div>\n\n<\/details>\n

\n \n \n \t\t\tWhat is the difference between target audience and target market?<\/span>\n\t\t\n<\/span>\n
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<\/path><\/svg><\/div>\n\t\t\n<\/div>\n\n<\/summary>\n
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A target market is the whole group you serve. A target audience is the part of it that a specific campaign speaks to.<\/p>\n\t\t\n<\/div>\n\n<\/details>\n

\n \n \n \t\t\tIs MarketerTarget the same as Target Corporation?<\/span>\n\t\t\n<\/span>\n
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<\/path><\/svg><\/div>\n\t\t\n<\/div>\n\n<\/summary>\n
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No. MarketerTarget is a Finnish marketing management platform by Nortte Oy at marketertarget.com. Target Corporation is a U.S. retailer.<\/p>\n\t\t\n<\/div>\n\n<\/details>\n\n<\/div>\n